Creative.

1, Shanghai Jiahua: 120 years have passed, beauty is the same first heart

On the occasion of the 120th anniversary, Shanghai Jiahua released the latest image of the enterprise film "Only for the "beauty" of your life" day, with the axis of time, after 70, 80, 90 on the "beauty" of the memory series, there are memories and tears.

DoMarketing - Marketing Think Tank Reviews:Every era has its own "shake tone"

Dispute.

2, Heineken beer new ads trapped in racial discrimination

Recently, an ad by Heineker came under fire from netizens, in which the bartender slipped a beer past three black men and ended up parked at the hands of a lighter-skinned white woman with the ad's name being "sometimes, lighter is better."

This is Heine force to promote a 99-calorie light beer advertising, in the eyes of netizens, with a strong taste of racial discrimination. Heine heinen then responded and removed the ad.

DoMarketing - Marketing Think Tank Reviews:Despite the controversy over the content of the ad, Heine force's public relations for the crisis have done quite completely. First send a spokesman to publicly apologize, then delete the video, and finally apologize again for the undable video, attitude speed is full.

Industry.

3, after Facebook and Google, Twitter also banned cryptocurrency ads

Twitter said it would ban ICO and some cryptocurrency-related ads on the site from Tuesday.

All ads related to initial token issuance, token sales, exchanges and wallet services will be blocked by Twitter for the next 30 days, with the exception of listed companies in major stock markets, according to the announcement. A spokesman said the move was aimed at "ensuring the safety of the Twitter community." (Source: Curiosity Daily)

DoMarketing - Marketing Think Tank Reviews:The advertising industry is becoming more and more sensitive, and sometimes it's not necessarily a bad thing to follow.

4, jitter associated with Taobao sales link

Netizens found that a number of millions of fans shake the phone number of the associated Taobao sales link and shopping cart button, click on the product recommendation information, the information directly linked to Taobao.

Linked to the previous red "answer tea", "submarine beef tomato rice" and so on, shaking this change, it is difficult to say, not eyeing the e-commerce this cheese.

DoMarketing - Marketing Think Tank Reviews:After being surrounded by Weibo and WeChat one after another, it is worth looking forward to whether shaking and hugging Taobao is the beginning of a counterattack.

Brand.

5, BrandZ 2018 Top 100 Most Valuable Chinese Brands List announced

Recently, the global communications services group WPP and its research organization Kaidyu Huatongming slightly jointly released the "BrandZ 2018 Top 100 Most Valuable Chinese Brands" list. The top 10 Chinese brands on the list are Tencent, Alibaba, China Mobile, Industrial and Commercial Bank of China, Baidu, Huawei, Maotai, Ping An, China Construction Bank and Agricultural Bank of China.

Tencent's brand value hit a new high of $132.2 billion, its fourth year at the top of the list.

DoMarketing - Marketing Think Tank Reviews:The birth of super APP is always inseparable from the satisfaction of people's just needs, as BAT corresponds to the three gaps: the thirst for information, exchange of goods, social. That, I'm afraid, is the most important driving force they can be for the super empire.

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